Webcasting Platform: 5 Key Features to Consider

Are you looking for a web platform for your company's internal use or your virtual or hybrid event?

In this article, we'll walk you through the five crucial key features you should be looking for when selecting a webcasting platform.

We'll delve into the significance of video and audio quality, explain why a user-friendly interface is essential, explore how interactive features can enhance the experience for in-person or live attendees, and finally, discuss the flexibility that's necessary for any high-performing platform.

We'll also address the implications of a platform's poor compatibility with your requirements, so you can make an informed decision.


What is a webcasting platform and how does it work?

It's an online tool that enables users to live stream or broadcast recorded videos over the Internet.

Users can access it through a web browser or a mobile application.

Key features include HD quality, multi-device support, audience interaction options, video recording and playback, as well as audience analytics.

Security features are also provided to safeguard users' videos and data.

"Did you know that 54% of B2B professionals participate in a webinar every week?" Source: Search Engine Journal


1) The quality of live broadcasting

When you're seeking a web platform for a webinar (webcast) or even an internal meeting like an AGM (Annual General Meeting), not to mention online training, it's vital to ensure seamless live streaming.

High-quality live streaming is essential to provide an immersive experience for viewers, whether they're attending in person or remotely.

It's also a key element in attracting a broad audience.

You want your event/meeting to run smoothly, whether it's in a physical venue or a virtual space.

Poor quality could impact the viewer experience and potentially damage your company's reputation.

By delivering strong live quality, you can captivate your audience and create an unforgettable event.


The importance of video and audio quality

The quality of video and audio in your event plays a pivotal role in engaging your audience.

Utilizing top-notch equipment to capture clear visuals and sound is essential for delivering an optimal experience.

Subpar video and audio quality can result in a lacklustre experience for your viewers, potentially harming your business or project's reputation.

To ensure exceptional outcomes, opt for a platform that supports high-quality settings for both video and audio.

Also, explore if there are advanced features like high-definition (HD) streaming, which can enhance the experience and keep it contemporary.

Feel free to ask questions while "shopping," such as:

    • What is the offered audio and video quality?
    • Is the streaming scalable?
    • Is it supported on all devices?
    • What is the maximum audience capacity? (This directly influences the streaming)
This will allow you to effectively convey your content while ensuring faithful and immersive reproduction.

Did You Know?

PQM.net has its own webcasting platform called StudioCast, which already boasts:

-Over 400,000 hours of live streaming

-Over 125,000 hours of recorded streaming

-Over 50,000 hours of streaming across social media platforms

Click here to learn more


2) User interface friendliness

A simple and user-friendly interface is crucial for streaming and for any applications for that matter.

It simplifies navigation and provides a pleasant experience for both users and the host.

The goal is to minimize the learning curve.

As a result, online event organizers can easily manage their events.

Furthermore, a good interface enhances the overall user experience by making the platform easy to use and navigate.

Did you know we could get you a demo of StudioCast? Book a meeting below.


Why is a simple interface essential?

It allows users to navigate easily, thus reducing the risk of errors.

By choosing a platform with a simple interface, users can quickly become acquainted and focus on the content rather than dealing with complex navigation.

You should ask these questions :

    • Are there any tutorials or learning resources available?
    • Does the platform provide predefined templates or customization tools?


3) Audience interaction options

Interactive features such as polls and live chats enhance audience engagement during webcasts.

When selecting a provider, ensure that real-time audience interaction options are offered.

These interactions enhance the viewers' experience by fostering a sense of inclusion.

Furthermore, they allow organizers to gather valuable feedback for enhancing their future events.

Audience interaction creates a dynamic and engaging atmosphere during live broadcasts, making the experience even more captivating for all participants.

"Moreover: The most engaging tools to use during a webinar (in 2023) are Q&A sessions (81%), resource sharing (69%), and polls (36%)" Source: Luisa Zhou

How can interactive features enhance the webcasting experience?

Interactive features can significantly enhance the webcasting experience by encouraging viewers to actively participate.

Live polls, live chats, and other features allow for direct interaction with the audience.

The questions to ask:

    • Is any technical support available?
    • What interactive tools are available?
    • Does the platform provide analytics and performance-tracking tools?


4) The flexibility of the webcasting platform

Flexibility offers customizable options to meet your specific needs.

You can choose a platform that allows you to customize the features and appearance of your online events according to your preferences.

This flexibility enables you to adapt your live broadcasts to various formats and styles, providing a unique experience to your audience.

Furthermore, opt for one that easily integrates with other tools and software you are already using, streamlining the overall management of your online content.

With all these capabilities, you can innovate and experiment with different types of content, making each show or presentation as unique as your name or business.


- The ability to live stream from various devices, such as desktop computers, smartphones, or tablets.

- The capability to integrate pre-recorded videos.

- Choosing between public or private live streaming, based on your needs and preferences.

- Organizing live events at various times of the day to reach a global audience.

- The ability to integrate PowerPoint presentations or other visual materials into your webcasts.

You can choose various presentation formats and styles to captivate your audience, whether through live videos, visual presentations, or real-time interactions.


5) Security

Having a "perfect" application for your needs is great, but what about security?

An essential factor to consider in your final choice.

Ensure you choose a platform that offers strong security measures to safeguard your content and ensure the privacy of your online events.

Look for a provider that offers features such as two-factor authentication, data encryption, and access control options to limit access to live broadcasts.

A good web platform should also have clear data protection and privacy policies in place.

The questions to ask:

    • What are the levels of security and privacy offered?
    • What security measures are in place to protect participants' data and confidential information?
    • How does it handle access permissions and privacy controls?
    • Are there access control options for webcasts, such as passwords or unique invitation links?

Numerous options should be available to ensure the security of your online events.

What are the implications of poor service compatibility?


Poor compatibility with the chosen service can lead to technical issues during live broadcasts, resulting in audience loss and a subpar experience for both viewers and presenters.

Ensure that the chosen environment is compatible with common browsers and devices, supporting various screen resolutions and internet connections.

The platform's compatibility directly impacts reach, quality, and accessibility, essentially influencing the success of your event.


In essence, how do I protect myself and make an informed choice in all of this?

The easy answer:

Ask questions! It's your right, especially with such a significant investment of time and money.

One of the most important questions, among others, for your protection...

  • Does the company offer a trial period or a satisfaction guarantee?

Never assume that the chosen provider offers a guarantee. It's important to have it in writing within the contract.

In a nutshell

When choosing a webcasting platform, it's crucial to consider critical features that will enhance your live experience, whether it's in virtual or hybrid mode.

High-quality audiovisual is essential for delivering smooth and professional broadcasting.

An intuitive user interface ensures effortless navigation on the platform, saving you time and preventing frustration.

Interactive features such as Q&A sessions and live polls engage your audience, making your webcasts more interactive and memorable.

Lastly, flexibility is vital as it allows you to customize and seamlessly integrate into your existing workflows.

If you're ready to take your live broadcasts to the next level, sign up for a free trial of our platform and experience the difference for yourself!



How much does using such a webcasting platform cost, and what factors influence the pricing?

The cost of usage can vary depending on the included features and the number of participants.

Factors influencing pricing include usage duration, audience size, and the level of technical support.

Pricing options range from monthly subscriptions to pay-as-you-go models.

Comparing prices and features helps you choose the one that best fits your needs and budget.

Contact us for a free quote